Another of the main objectives of the project is to develop a more direct link from the artist / producer to the listener, which in turn nurtures a healthy, fair and sustainable relationship with the record label – something which is often hard to find in todays world (both for the artist / producer and the label) due to the small nature of the roots / dub scene and the ever increasing costs of production, distribution etc.
The album is already recorded and therefore we only need to raise the funds for a run of 1000 copies and the necessary promotion/distribution costs.